ISC CEO Lesa France Kennedy and ISC Chairman Jim France cut the ribbon to open the new motorsports stadium (photo - Daytona Int'l Speedway)New Motorsports Stadium Officially Opens at Daytona Int’l Speedway January 28, 2016 NASCAR DAYTONA BEACH, FL – After breaking ground on the $400 million DAYTONA Rising redevelopment project in July 2013, Daytona International Speedway (DIS) officially opened its new motorsports stadium today during a special ribbon-cutting ceremony. International Speedway Corporation (ISC) Chairman Jim France and Chief Executive Officer Lesa France Kennedy participated in Wednesday’s ceremony, cutting the ribbon to kick off the celebration. Fans attending this weekend’s Rolex 24 At Daytona will get the first look at the new stadium. “This is an incredible day for our entire organization, the motorsports industry, our partners and fans,” said International Speedway Corporation Chief Executive Officer Lesa France Kennedy. “We’re extremely proud to begin a new chapter at the historic Daytona International Speedway.” About DAYTONA Rising DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $85 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. Toyota, Florida Hospital, Chevrolet and Sunoco are Founding Partners of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through more than 80,000 total square feet of engagement areas, branding rights for four of the injectors/entrances and four of the new neighborhoods. Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl. ROSSETTI is the architect for DAYTONA Rising. ROSSETTI is an award-winning architectural design and planning firm with 46 years of expertise in sports and entertainment projects including the Green Bay Packers Titletown, renovations for the Seattle Seahawks at CenturyLink Field, a new headquarters for the LA Lakers, five MLS stadiums and the new retractable roof over the USTA’s Arthur Ashe Stadium. About Daytona International Speedway Daytona International Speedway is the home of “The Great American Race” – the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of “World Center of Racing.” In addition to eight major weekends of racing activity, the Speedway will host the inaugural Country 500 – The Great American Music Fest at DAYTONA over Memorial Day Weekend in 2016. Rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.
